Restaurants are the pull factor when visiting shopping centres in Spain

• Food & Beverage (F&B) is considered very important by 52% of the Spanish shopping centre visitors and is therefore one of the European countries where F&B is most highly valued.
• Despite the Spanish culture of eating out, an average of 11.8€ is spent per visit on F&B, a figure  below other countries like the UK (15.2€), France (14.7€) and Italy (12.4€).
• When asked what type of restaurants they would like to see on offer at their local shopping centre, interviewees expressed an interest in innovative restaurants, healthy food options, new concepts and independent restaurants.
• Nevertheless, value for money is one of the most important factors in choosing where to eat/ drink, as well as being the area with the most room for improvement.